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Brand Story
The Start of Something Beautiful
Estée built her company with the perfect mix of know-how, dedication, persistence, passion, family commitment–and a lot of free samples.
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Family Ties
Estée, Joe and sons.
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True Blue
Elegant Packaging.
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Tell-a-Woman
She was her own publicist.
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A Bright Idea
Marketing her family's formulas.
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By Invitation Only
"Gift with Purchase" is born.