Estée Lauder's original four products, 1946.
Brand Story

The Start of Something Beautiful

Estée built her company with the perfect mix of know-how, dedication, persistence, passion, family commitment–and a lot of free samples.

Family Ties

Estée, Joe and sons.

True Blue

Elegant Packaging.


She was her own publicist.

A Bright Idea

Marketing her family's formulas.

By Invitation Only

"Gift with Purchase" is born.

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