
Brand Story
The Start of Something Beautiful
Estée built her company with the perfect mix of know-how, dedication, persistence, passion, family commitment–and a lot of free samples.

Family Ties
Estée, Joe and sons.

True Blue
Elegant Packaging.

Tell-a-Woman
She was her own publicist.

A Bright Idea
Marketing her family's formulas.

By Invitation Only
"Gift with Purchase" is born.