Beauty: Instagratification

The Bold
& the Beautiful

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Pure Color Envy
Defining EyeShadow Wet/Dry

To wear wet or apply dry—that is the question. With these versatile shadow singles, you don’t have to choose. The power-packed formula gives you the best of a powder, cream and gel all in one, and it’s this hybrid design that lends itself to a multitude of looks.

Now, while we’ve been known to toss those little sponge applicators that come with the shadow, here are three gorgeous reasons why you shouldn’t:

1. Easy Definition: Dampen the sponge applicator with a makeup setting mist, like Set + Refresh Perfecting Makeup Mist (water works too). Dip just the tip of the applicator into the shadow, then glide it along your lashline for an eye-defining pop of color. The formula is buildable, so you can repeat this step until you’ve reached your desired level of definition.

2. Easy Intensity: Use your dampened applicator sponge to glide pigment across your entire lid. Applying the shadow wet intensifies the shade and helps you make the shape more precise.

3. Easy Effects: For the best of both worlds, give yourself an ombré eye that transitions from wet to dry application. Using your hue of choice, apply the shadow dry with your finger or a brush from your lashline up through your crease for a sheer wash of color. Then, using a damp applicator sponge, go over the lower half of your lid with the same shade. Blend the intensities together with a dry brush for a watercolor finish.

Bonus bedtime tip: Dip the applicator into Take It Away Gentle Eye and Lip LongWear Makeup Remover to rinse away every last trace of makeup before bed. You’ll do double duty cleaning your lashlines and applicator sponge simultaneously!

With so many ways to use them, no wonder these applicators are doing a happy dance.

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